In 2019, more than 1.9 Billion people purchased products online across the globe. This has placed eCommerce store owners at a crucial spot.
The good news is that the eCommerce store provides an opportunity for growth for startups and retail store owners. The bad news is that eCommerce supply chain challenges prevent some startups from capitalizing on this opportunity.
Do you know that 79 % of the companies with high-performing supply chain management achieve revenue growth below average each year? And 57 % of the businesses believe that supply chain management gives them an edge over their competitors.
Let’s look at some of the fantastic ways in which eCommerce supply chain challenges can quickly be dealt with and create massive growth with sales.
How to handle eCommerce supply chain challenges?
Manage the capacity
The sudden upward trajectory of eCommerce has put a strain on startups and retailers and forced companies to inject new investments for their uncertain future.
Simultaneously, the hectic weekly routine has caused human resources to reach a breaking point and increase customer support.
The eCommerce fulfillment must be organized in a way that both short-term fluctuations and sustainable growth must be met. SOPs must be designed to manage the capacity of people handling the deliveries and make it as seamless as possible.
Meeting Customer Expectations
In a digital world of head-to-head completion, customer expectation is growing with passing days. Two-day delivery is now considered as late, and customers expect same-day delivery or next day delivery.
Frankly, speaking companies like Amazon and Zappos have set up a high level of customer expectations that leave little room to mess-up.
Previously, with no social media, there was little room for news to spread. But in the digital age, even a small mishap handled poorly can create chaos on the internet.
Undoubtedly, customers are happy with impulsive buying, but if the customer support is not courteous or helpful in their interaction, this can create a lot of problems for customers.
Managing the inventory, processing orders, packaging, and shipping are complex operations. These are some of the most significant eCommerce supply chain issues that can damage the reputation of the company.
Moreover, with eCommerce, there is a complex integration of traditional distribution with a multi-channel distribution that adds a layer of complexity in the system.
When dealing with these complex issues, a business might get distracted from serving customers and working on long-term objectives.
Use tools to make things simple. Some companies can automate your stock management from the fulfillment center and notify customers via email when delivery gets delayed or canceled.
The Bottom line
The eCommerce supply chain challenges might seem overwhelming at first. But if dealt with care and dedication, these issues will diminish.
Both startups and medium-size businesses will face all of these business challenges once in their lifetime.
The more focus on the challenges, the more you will get them. And the more you focus on the solution; you will be astonished by how fast the solution will present itself in front of you.
The fastest way to handle the challenge is to deal with it upfront. In your eCommerce business, you will face such challenges and many others like this, but when you deal with the challenge, your business will grow.