Marketing campaigns are one of the most impactful assets of a business that makes them memorable. They are thoroughly and thoughtfully planned and organized efforts that promote a business’s goal.
Marketing campaigns capture viewers’ attention because they make people emotionally and personally connect with them. That’s why they stay in our memory for a long time.
One more thing. If you want to get attention, don’t forget to have your logo design for an advertising agency campaign.
Creating a great marketing campaign can be pretty complex. But, if you are highly organized and you plan everything in advance, it can be pretty straightforward.
If you want to learn how to create a successful marketing campaign on your own, go through our ninja step-by-step guide, which provides you with a simple and clear approach.
A Step-By-Step Guide
The first thing you should know when creating a marketing campaign is that you have to plan it. Planning is essential for the success and effectiveness of your campaign.
Now, let’s have a look at all the things you need to consider when planning your campaign.
1. Define Your Goal
Why are you creating this campaign? What do you want to achieve?
Do you want to promote a new product/service?
Do you want to increase the number of customers?
Or you want to boost user engagement?
If you want to create a successful and memorable marketing campaign, it should promote one thing, follow one goal, and be consistent.
To define the concrete goal, you have to make it SMART (Specific, Measurable, Attainable, Relevant, Timely), as mentioned in a HubSpot’s blog post.
An example of a SMART goal is of a campaign to boost the traffic of a blog: At the end of this month, our blog will see an 8% lift in traffic by increasing our weekly publishing frequency from 5 posts per week to 8 posts per week.
2. Set Your Campaign Budget
Planning your budget is the second step because your entire campaign depends on it. You don’t want to plan the whole thing and then realize that you don’t have enough money to do it.
When setting up a campaign budget, you should take into consideration how much money you have and how much income you could generate from a customer.
Spending as much as you can afford is the best way to calculate your budget.
But, if you don’t have enough money and you are determined to make the campaign, you could also take a loan based on the income you could generate from a customer.
Be advised that it’s very risky and should be avoided.
As Brad Sugars, states in his article on Entrepreneur.com, the simplest way to calculate this is by multiplying the average value of a sale, the number of repeat transactions, and the average retention time in months or years for a customer.
Here’s his equation:
(Average Value of a Sale) x (Number of Repeat Transactions) x (Average Retention Time in Months or Years for a Typical Customer)
For example, if your membership site costs $5 per month and the customer is obliged to be a member for a year, you will receive $60 from a customer.
$5 x 12 month x 1 year = $60
As long as you spend less than $60 for getting a new member, you will profit from your campaign.
If your campaign’s goal is to increase the number of members and you believe you can get at least 5 new members, your budget should be less than $300 if you don’t want to be on loss.
3. Identify Your Target Audience
Your target audience is the consumers you want to reach. In order to be able to identify your target audience you should take into consideration several demographic characteristics:
- Income bracket
- Education level
- Job title
Use an analytical tool to get this information like Google Analytics or go about the old school way by floating a survey to your customers. The idea is to get as much information to create a customer persona.
4. Create the Content
Once you know who you are targeting, you can start working on the content of your marketing campaign. The content is the heart of the campaign and carries the message you want to send to your target audience and the call to action.
Your content can have many forms, depending on your goal. If, for example, you want to drive more traffic to your e-store, you can create an e-mail marketing campaign. You could design it as a flyer that offers the recipients a discount per sale.
In this case, your call to action is using a discount card for making a purchase.
The best part of creating the content is that, now, you can do it yourself, for free, thanks to the sites like Gimp and Piktochart.
5. Choose Promotion Channels
When you are all done, it’s time to choose how you are going to promote your campaign. There are many promotion channels you can use, such as social media, online ads, email, TV, print media, etc.
Your choice depends on your goal, budget, and target audience.
If you are a small advertising agency, you have a smaller budget. So, the best choice would be to use social media, email, online ads or print media.
In terms of your target audience, think about which of the choices they are most likely to see? If you target a young population between 20 and 30 years, social media and online ads will do the job.
If you can afford it, you can use several channels for ensuring the success of your marketing campaign.
Jesse Long is a freelance content writer with extensive experience in copywriting, web content, blogging, and social media. He writes on diversified topics including but not limited to content, SEO, visual content, and digital marketing.
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